Magic on Main — Introducing Cultivate Urban Rainforest & Gallery

A magical new store opened a few weeks ago on Main Street in southeast Evanston: Cultivate Urban Rainforest & Gallery, transformed the location formerly housing Dave’s Rock Shop. (Fear not, dinasour and rock fanatics–Dave’s moved across the street.) The shop is packed with an amazing variety of furniture, plants, pottery, wall hangings, and art.

The store is visually stunning. Most of the furniture for sale has been refurbished, reupholstered, and in some cases, repurposed. Children’s chairs surrounding a low table in the front window are covered with exotic, brightly colored silks. Folding screens, planters, carved doors, and bookcases fill up the floor space. It’s densely packed, forcing the visitor to explore with care and purpose. I am drawn to atypical pieces, items that are unique or not commonplace. What home can’t do without a crocodile table or dragonfly paperweight? The pottery is functional and beautiful, and many are one-of-a-kind items.

The exotic plants are lush and carefully tended, each one labeled for pet safety. The store’s owner, Louise Rosenberg, founded Cultivate on the belief that plants, art, and community create a wonderful synergy that is self-sustaining. She plans to showcase the work of local artists; Reflections, textile wall hangings made by Barbara Schneider, graced the walls at the opening party.

The store is open every day of the week, 10 am to 9 pm. Welcome to the neighborhood!

3 thoughts on “Magic on Main — Introducing Cultivate Urban Rainforest & Gallery

  1. Wendi Y0u did a fantastic job. Your description of her store is inviting and exceptional.

  2. Wow, aren’t I glad I took you there!!! Your camera worked overtime! I couldn’t bear that crowd scene, but I will definitely take it all in on my own, probably solitary, time! Bindy

  3. Love the blog! Great to get news on great things happening in Evanston especially new shops around town! Can’t wait to visit Cultivate.

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